When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

Handing out fines to companies like this will not see any meaningful change to the data privacy of users.

The rise in popularity of software like thebest VPNsshows a growing awareness of the importance of personal online privacy.

Person wearing Apple Watch activating Siri

Image: Settings of iPhone “Photos” app, detailing where to turn off “Enhanced Visual Search."

But protecting our personal privacy can only go so far, a large-scale and systematic change is required.

It was also claimed another plaintiff received adverts for surgical treatment after a private conversation with his doctor.

We are constantly developing technologies to make Siri even more private, and will continue to do so.”

Screenshot of iPhone Photo settings

Image: Settings of iPhone “Photos” app, detailing where to turn off “Enhanced Visual Search."

It is accused of collecting personal data from smartphones even when tracking has been disabled by the user.

What does this mean for the future of data privacy?

Your equipment “privately matches places in your photos to a global index” Apple maintains in its servers.

Cartoon depiction of GDPR

If the AI finds a potential match, it identifies that portion of the image.

These tools supposedly prevent Apple from learning about the photo’s information.

There is a way to turn off this feature.

Screenshot of Incogni’s Social Media Privacy rankings

Image: Table of Incogni’s Social Media Privacy Ranking 2024

On Mac, open “Photos” and go to “controls,” then “General.”

But what will it take for people’s data privacy to be taken seriously?

How high will fines go?

ExpressVPN | 2 years + 4 moths FREE  | $4.99 per month$4.99 per month

What alternative deterrents are there?

It may be time for people to take action into their own hands.

A lot of people won’t know their data rights, so education is a must.

Surfshark One+ | 2 years + 3 months FREE | $4.29 per month$4.29 per month

Familiarising yourself about good data practice and what to look out for is essential for everyone using the internet.

Facebook and Facebook Messenger were the worst performing, receiving scores of 18.98 and 16.51 respectively.

Some apps ranked significantly higher in some categories compared to others, which impacted their overall score.

Cartoon of person peering through US flag

For example, Pinterest scored 10.49 overall, but 4.97 of that was data collection.

Telegram was another example, scoring 10.93 overall but with 4.55 of that being user control and consent.

Smart devices are more popular than ever, with a reported average of 23 per household.

Graphic of smartphone with cybersecurity shield

The devices were stuffed with trackers and data was shared with third parties for advertising purposes.

What can you do to protect your data privacy right now?

You should always be aware of what permissions you have enabled and what you’re consenting to.

Black and white photo of a woman, with her eyes obscured by pixels

As well as this, opt-out of any optional or non-essential data collection only share what is absolutely necessary.

Using a VPN is an effective way of protecting your online privacy.

These are VPNs installed directly onto your Wi-Fi router, protecting all your devices at the source.

Elon Musk holding chainsaw at CPAC

It also offers its own router, preloaded with ExpressVPN software, known asExpressVPN Aircove.

It’s fast and, thanks to its great apps and interface, is super simple to use.

you’re free to protect up to 8 devices and there are servers in 105 countries.

Facebook, Instagram, YouTube, Pinterest, X, LinkedIn, Reddit, TikTok, Threads apps on an iPhone

At$4.99 per month($139.72 up front), ExpressVPN isn’t the cheapest out there.

But for the price, you get a tonne of features including Identity Defender and Credit Scanner.

Even better, you’re able to get all this protection for an unlimited number of devices.

iPhone 16 Pro shown held in hand

Basic plans are available from $2.19 per month.

Global companies thrive on collecting our data and fines will not deter them.

We test and review VPN services in the context of legal recreational uses.

A hacker typing quickly on a keyboard

For example: 1.

Accessing a service from another country (subject to the terms and conditions of that service).

Protecting your online security and strengthening your online privacy when abroad.

An open lock depicting a data breach

We do not support or condone the illegal or malicious use of VPN services.

Consuming pirated content that is paid-for is neither endorsed nor approved by Future Publishing.

A Hertz car rental center in New York City

A person holding a Nintendo Switch 2 playing Mario Kart World

2025 Rivian R1S Tri-Motor test drive review.

ChatGPT generated image

Garmin Vivoactive 6 in emerald green with the Morning Report shown on the screen

2025 Toyota bZ4X at New York Auto Show.

Using an under-desk elliptical while working seated at a desk