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AI is evolving to a point where it is integrating into nearly every industry from healthcare toHollywood.

For creative fields, though, AIs impact has stirred intense debate.

A shot from Samsung�s latest ad mocking Apple

Amanda Caswell pointing to an image of her pointing to another image of her in an exhibit about Journalism at the Newseum in DC

But lets remember, this isn’t the first time we creatives have had to evolve.

In fact, I believe, evolving is something we do best.

But were they actually in the horse and buggy business or were they in thetransportationbusiness?

Amanda Caswell pointing to an image of her pointing to another image of her in an exhibit about Journalism at the Newseum in DC

Amanda Caswell pointing to an image of her pointing to another image of her in an exhibit about Journalism at the Newseum in DC

I think you are in the business of creating.

AI has faults

Like humans, AI has faults.

The relationship between AI and humans isnt about replacing one another.

AI image of human hands with too man fingers

ChatGPT generated image of hands with too many fingers

Instead, its about collaborative intelligence, where human intuition and AIs vast analytical capabilities work together.

And, it is here to stay.

But it is becoming our partner, not a replacement.

ChatGPT vs Gemini

While it excels at repetitive tasks, AIs true potential is as a creative catalyst.

Generative AI tools likeChatGPTandMidjourneycan produce vast amounts of ideas, visuals and associations.

In the context of idea generation, AI can help overcome traditional creative barriers.

An OpenAI Sora video of a dalmation

I once used it when I needed a name for a French cafe in one of my stories.

I dont speak French, butGeminihelped me out.

In this way, AI helps democratize creativity.

AI robot hand touching human hand

This shift enables more people to contribute ideas and innovations, regardless of background or technical expertise.

While AI can assist in these processes, it still requires human guidance to create meaningful work.

In the end, AIs role in creativity isnt about taking over; its about expanding whats possible.

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