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And while ads are definitely an important facet to Walmarts purchase of Vizio, its not the whole story.
Let’s dive into what Walmart’s new purchase of Vizio means for you.
It’s also not too unsurprising just how much ads make up Walmart’s general business.
Walmart isn’t alone.
Other top-name TV brands are driving growth through ads sales, main among them beingRoku.
According toTVTech, Roku’s platform revenue, corralling ad sales, rose by 11% in Q2 2024.
Vizio, too, is no stranger to making big on ads sales.
How best will Walmart push its ads business going into the future?
Vizio’s SmartCast platform, of course.
Not far behind Google TV is Roku, Amazon’s Fire TV, and even Vizio’s SmartCast.
For reference, just look to what Roku’s got cooking to see where Walmart’s gaze is set.
Earlier this year, we reported howRoku patented a way to show ads when content is paused.
At least until we know how this deal is going to shake out.
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