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And that product has a very important backer in the form of Apple’s CEO.

At this point, I feel like I should acknowledge a few key points.

Tim Cook with Apple Glass render

Image Playground on an iPhone

The more common view, though, is thatApple Intelligence is pretty underwhelmingat this stage.

And that’s just the features that have launched.

Time to think different with iPhone hardware?

An Image Playground generated image of a man dressed as a pilgrim on an iPhone 15 Pro screen

Image Playground on an iPhone

A shake-up seems to be in order.

In fairness to Apple, that shake-up sounds like it’s in the works.

An ultra-thiniPhone 17 Airmodel appears set to join the iPhone lineup this fall.

iPhone 17 Air render

That’s a good start, but those new designs bring their own set of challenges.

How does Apple make its foldable stand out from the crowd?

These are all solvable problems, even if you’re devoting research and development resources to other products.

Apple iPhone 16e - 128GB -…

All eyes on WWDC

That’s whyWWDC 2025in June looms so large on the calendar.

Apple Apple iPhone 16e 128GB…

Verizon

Apple iPhone 16e Black 128GB

Article image

iPhone Flip Concept

Apple Intelligence on an iPhone screen

iPhone 17 Air render

iPhone 16 colors hands-on.

Recipes in the food section of Apple News Plus on an iPhone

iPhone 17 Pro renders.

iOS 16 Fitness app on an iPhone 12

iPhone 17 Pro Max render

Using an under-desk elliptical while working seated at a desk

Michael B. Jordan as Smoke in "Sinners" movie

Nvidia GeForce RTX 5060 Ti

iPhone 17 Pro case renders