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These design changes, though incredibly simple, speak to the fact that TVs are going stale.

I’m led to believe they don’t.

A wall-mounted 2025 Philips OLED TV with Ambilight. There is an astronaut on the screen and blue, green and yellow ambient light is being thrown onto the wall behind the display.

I hope brands likeLGand Samsung take inspiration from Philips’s newest series.

Even just a touch of color can make all the difference.

Philips' new OLED TVs do precisely that.

Philips Ambilight 2025 TV on wall in living room

It’s not hard to envision brands like LG and Samsung following suit.

After all, many of these companies are already taking major swings with lifestyle TVs.

Wouldn’t The Frame itself be particularly ideal for something like Ambilight?

SAMSUNG 55-Inch Class OLED 4K…

Does it go against the grain, and isn’t this a total gimmick?

Yes, but that’s the whole point.

So, too, are LG and Samsung, as both companies have their own individual smart lighting systems.

Prime

Panasonic isn’t alone, though.

TheSamsung S95D OLED TValso has one serious audio system, and Samsung offers a surround sound enhancer inQ-Symphony.

But what if the ambient lighting wasalsodynamically integrated with the sound system?

55" Class OLED S90D

What if the ambient lighting was also dynamically integrated with the sound system?

We’re in a weird time in the TV space.

LG’s dropped its MLA panel and Samsung’s going all-in on lifestyle TVs.

Samsung - 55" Class S90D…

I’m of the mind that off-beat design choices can prove beneficial in the future for OLED models.

you’re able to call me crazy if you’d like.

After all, it’s a crazy proposition.

Best Buy

I think it would be interesting if other TV makers took up the design and ran with it.

It likely wouldn’t cost much and it would add a ton of immersion to everyday entertainment.

A woman hanging a small painting onto a wall alongside Samsung�s The Frame TV, which is wrapped in wood-colored bezels and displaying an oil painting of flowers. Across the wall all several more pieces of artwork, emphasizing how The Frame blends into the space.

Samsung The Frame Pro 2025

Two people sitting in a modern living room watching a wall-mounted LG G5 OLED TV. The TV is displaying a cityscape at night.

Panasonic Z95B OLED TV CES 2025

Sony A95K QD-OLED TV in brightly lit modern room

The Philips Roku TV OLED made in partnership with Skyworth

The Roku Plus Series 4K TV displaying the Roku home screen in a modern living room setting

Samsung The Frame TV deal

The LG C5 (on left) faces off against the Samsung S95F (on right).

Samsung S95F OLED TV

HDMI input

LG C5 OLED

Pedro Pascal as Joel Miller in "The Last of Us" season 2

The Sunny Health & Fitness Under Desk Elliptical unboxed and on a table

iPhone 16 colors hands-on.

Michael B. Jordan as Smoke in "Sinners" movie

Recipes in the food section of Apple News Plus on an iPhone

Nvidia GeForce RTX 5060 Ti

Summer garden with patio furniture