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Not only does this pose significant moral and ethical questions, but it could also impact our wellbeing.

Which is why scientists are pleading us to take this kind of marketing seriously.

A drawing of a woman sleeping on her front in bed with shadow monsters surrounding her

What is dream incubation?

How are advertisers using targeted dream incubation?

Yes, we can control what we dream about.

Coors | Big Game Commercial of Your Dreams׃ Dream Study - 2021 Super Bowl Commercial - YouTube

This means, sometimes youll be able to decide what happens next.

A woman lying on her side sleeping with a handdrawn thought bubble over her head to show she’s thinking

Tetris Effect - E3 2018 Announce Trailer | PS4 - YouTube

Close up of cheese

The image shows a curly haired man sleeping on his side while clutching a stuffed animal

A man in a blue t shirt holds his head in his hands and sits on the edge of his bed because he can�t sleep due to intrusive thoughts and needs to try cognitive shuffling for sleeping

A woman lying in bed after waking from a night terror with her hands over her eyes, scared

Woman smiling while she sleeps with headphones in and her arms overhead

The image shows a sleep deprived woman lying in bed and holding her hands over her eyes

A chocolate Easter egg in pink tin foil next to image of blonde woman in purple star patterned pyjamas struggling to sleep in bed with white sheets

Woman lying down on the bed and smiling feeling comfortable

A woman with dark brown hair lies on her side staring at the back of a white alarm clock that shows the time as 2.30am

A woman with short brown hair sitting on bed with white sheets with a glass of green Spirulina smoothie in hand

used smartphones 2020

Michael B. Jordan as Stack and Smoke in "Sinners" movie

Casely Power Pod recall image

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Galaxy S25 Plus held in the hand.