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Sonos had a very strange day on the 5th February.
Just what is going on?
Within hours, though, users started to find problems.
As you’re free to imagine, customers werenotpleased.
Ultimately, the Sonos Ace didn’t do much to help the ailing firm.
Even anapology from Sonos' then CEO, Patrick Spence,didn’t seem to do much.
But then things looked up again theSonos Arc Ultra was on the way, eventually launching in October 2024.
Like the Sonos Ace headphones, the Sonos Arc Ultra landed to rave reviews, includingour own 5-star rating.
And yet still, things still weren’t going well.
The story was broken by The Verge and the percolated down throughout the rest of the tech media landscape.
What’s next for Sonos?
But has the damage already been done?
The company seems to be continuing to struggle sales wise, even on its newest and most exciting products.
I, for one, hope that Sonos survives and returns to thriving.
The firm popularised a home streaming music system, becoming the envy of many for a very long time.
Even the app now is in a far more useable state, working better than it did pre-update.
But right now, things aren’t looking so hot for the firm.
And that’s a crying shame.
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