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And I’m sure that will irk some people who prefer more radical phone makeovers.

In Australia and the U.K., prices didn’t change either.

All the Galaxy S25 models in different colors

All of that tends to get passed on to consumers in the form of a more expensive phone.

Go back to last year, andGoogleraised the starting price of itsPixel 9flagships.

Phones are getting more expensive, so it’s good to see Samsung buck that trend.

All three Galaxy S25 models with a close-up of their cameras

Why Samsung did it

So why did Samsung hold the line on prices with this phone launch?

That’s going to hinge on how well the phones actually perform: do the new phones run better?

Are the pictures sharper and more detailed?

Gemini and Samsung

How do games look on that screen?

And are these AI features actually useful?

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