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Theres an improved outdoor antenna system to handle tailgaters.

All of the upgrades beyond the wheeled sites are permanent, AT&Ts Madelynn Taylor tells Toms Guide.

Super Bowl LIX signage in New Orleans

All of Verizons Las Vegas upgrades were meant to stay, Peterson says.

Why the focus on enduring connection upgrades?

It largely comes down to public perception.

Superdome event ahead of super bowl 2025

Theres a political aspect, too.

The number one lesson is to start planning early, Taylor adds.

That was an amazing pressure test, according to AT&Ts Taylor.

Super Bowl 2024 in Las Vegas

The Smoothie King Arena upgrade is currently wrapping up, too.

Other carriers see comparable benefits.

The carrier has been tying these expansions to events for over a decade, he adds.

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