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Sonyjust announced its new2025 TV lineupwith just three new TVs.
Like many Japanese phrases and concepts,kando() doesn’t have a direct English translation.
“We want the feeling creators get when making their content to be felt through the screen.”
It’s a fascinating perspective, one that rings true on Sony’s designs.
And Samsung’s not alone: LG is also touting AI on theC5 OLED TV.
Heck, even I thinkSamsung’s 2025 TVs will change how you feel about AI in the living room.
But it won’t serve every end-user with major benefits, least of all your everyday TV watcher.
Sony, on the other hand, has skirted around this.
It’s not emphasizing any AI-related software, upscaling, or the like.
But will they be affordable?
The Bravia 5 doesn’t fare any better, starting at a whopping $1,699 at 55-inch.
I’m wildly impressed with Sony’s 2025 lineup and its focus on pure performance.
Sadly, at these prices, I’m not sure many others will get to appreciate them.
