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The Arc Ultra has a premium $999 starting price.
It leverages serious upgrades over the baseSonos Arc, which still remains one of thebest soundbarson the market.
Sonos is also launching a new $799 wireless subwoofer in the Sonos Sub 4.
The Arc Ultra has the TruePlay feature that lets you tune the sound to the best potential.
It also comes equipped with several dialogue-boosting functions, like a new center channel architecture and speech enhancement.
Looks-wise, the Sonos Arc Ultra brings back the modern curvaceous silhouette that dominates its current lineup.
It looks pretty identical to the Sonos Arc with a long, curved front panel and matte finish.
Preorders are already live onSonos’s website, but it’s not the only thing Sonos is announcing today.
When idle, the new wireless Sub 4 uses 50% less power according to Sonos.
It comes equipped with two eight-inch inward-facing woofers and a set of revamped WiFi radios for superior connectivity.
Both theSub 4 and Arc Ultra are also available for preorder at Amazon.
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