Panasonic's new OLED TV took inspiration from Formula 1 cars to improve performance — here’s how

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Believe it or not, some of the yearsbest TVsare about to roll out.

Top-shelf sets from top-selling brands coming around the bend and fast.

The Panasonic Z95B OLED TV mounted on a wall in an upscale living room setting. Its displaying the image of a Formula 1 race car in motion.

Under the Z95Bs hood is a unique cooling system inspired by the aerodynamic nature of F1 race cars.

How does ThermalFlow work?

Like most powerful electronics, TVs can get hot.

An artistic interpretation of Panasonic’s ThermalFlow system in use on the Z95B. The back of the TV is presented against a black background and light-colored air is illustrated in such a way as to emphasize directional flow into the bottom of the TV and out of the top vents.

ThermalFlow aims to dissipate and reduce the heat generated by the Z95B’s OLED panel.

But can ThermalFlow really have a big enough impact to propel Panasonic into the lead?

Is ThermalFlow a difference-maker for Panasonic?

A diagram illustrating the effectiveness of ThermalFlow technology which highlights how subwoofer placement creates smoother, uninterrupted airflow

It sports an impressive-looking picture.

But preventing burn-in is just one of the benefits I’m hoping to see from ThermalFlow.

LG M5 OLED TV

Panasonic Z95B OLED TV CES 2025

A woman hanging a small painting onto a wall alongside Samsung�s The Frame TV, which is wrapped in wood-colored bezels and displaying an oil painting of flowers. Across the wall all several more pieces of artwork, emphasizing how The Frame blends into the space.

Samsung The Frame Pro 2025

Sony A95K QD-OLED TV in brightly lit modern room

A wall-mounted 2025 Philips OLED TV with Ambilight. There is an astronaut on the screen and blue, green and yellow ambient light is being thrown onto the wall behind the display.