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Siri has been under the purview of John Giannandrea, formerly ofGoogle, since 2018.
He was hired to run a new AI group which included Siri.
The difference between Giannandrea and Federighi seems to be the difference between the tortoise and the hare.
He reportedly preferred incremental updates and was repeatedly cited as a problem with Siri development.
Meanwhile, Federighi is described as brash and quick but very efficient and knowledgeable.
Supposedly, Giannandrea’s “relaxed culture” lead to other engineers dubbing his AI team: AIMLess.
This was not appreciated by the Siri team, who often felt left out.
But the Siri team was apparently very slow to make progress.
What Apple demoed for Siri during Apple’sWWDC2024 event is what’s been delayed.
This includes Siri’s personal context understanding, onscreen awareness and in-app actions.
Ma claims that internally there is optimism that Federighi can turn things around and deliver these features.
A problem when apparently the in-house models were routinely outpaced by OpenAI’s tech.
We’ll be watching for signs of progress atWWDC 2025.
