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Smart or dumb?

Yes, theres noBluetoothand no Wi-Fi.

Atari 2600 My Play Watch

And that seems to be a calculated decision, rather than a cost-saving exercise.

No Bluetooth and no Wi-Fi means freedom from nonstop notifications.

The software on the watch MyPlayWatch OS is sold as is, and will never be updated.

Atari 2600 My Play Watch

Your My Play Watch will never update and therefore never become obsolete, the company writes.

The software on the watch MyPlayWatch OS is sold as is, and will never be updated.

Its a very different approach to other wearables.

Atari 2600 My Play Watch

Its hard to say whether this is genius or a gimmick.

After all, its not hard todisable smartwatch notifications if thats your preference.

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