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It is anything but even after iOS 18.3, Apple Intelligence remains a work in progress.

On a more positive note, iOS 18.3 also contains updates to existing AI features that make them better.

ios 18.3 beta screenshots

That’s the positive aspect of treating Apple Intelligence as an ongoing rollout.

There’s a willingness to go back and fix what’s not working or expand on what is.

Siri changes still pending

The biggest missing piece in the Apple Intelligence rollout remains Siri.

type to siri interface on an iPhone 15 Pro screen

Certainly, these are welcome improvements, but Apple has promised more.

Siri is also supposed to learn your personal context, so that its recommendations are better tailored to you.

And finally, Siri should be able to interact with other apps on your phone as well.

Galaxy S25 Ultra Now brief

It doesn’t necessarily matter that Samsung got to these features ahead of Apple.

But it very much raises the bar that Apple has to implement them better than Samsung has.

And we’re still waiting to see how that will pan out.

Apple iPhone 16 - 128GB - Pink

Apple Intelligence outlook

Clearly, Apple Intelligence has generated some interest among Apple users.

There’s some big features yet to come and new markets left to conquer.

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