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Few tech companies have the kind of power Apple has in the world of consumer electronics.
Some people might think so, but Im not entirely convinced and theApple Vision Prois the reason why.
But the one I always think about is theApple Watch.
Even the Apple Watch had issues in its early days, ranging from malfunctioning hardware to weak battery life.
And who can forget the hilariously overpriced gold-platedApple Watch Edition.
There was certainly no iPhone-level success in those early days.
Sales then reportedly peaked in 2022, with around53.9 million unitssold.
Thats the power of the Apple logo, Apple’s focus on fitness and the integration with the iPhone.
Apple figured out a way to sell people a product they can actually use and afford.
But its been clear that slapping an Apple logo onto a product isnt necessarily a recipe for success.
Just look at Apple Vision Pro.
The primary one being that theyre both being hampered by their respective price tags.
While regular iPhones arent overly expensive compared to competitors, they are still pretty pricey.
Apple is used to charging top dollar, and thats not likely to change anytime soon.
Admittedly, there are people who will happily pay a lot of money for an Apple product.
But, like virtual reality, price is only part of the equation.
And honestly, what do you really get out of buying these devices?
Plus, you also have the software angle.
Even if Apple makes it a priority for iOS developers.
It could be that the iPhone Flip becomes an immediate and unquestionable success.
Because slapping an Apple logo on the back isnt going to cut it.
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