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Saatva President & CEO Ron Rudzin isnt one to brag.
My father taught me never to boast, he confesses.
Rudzin modeled the Saatva Classic Mattress after luxury hotel beds.
But Rudzin has a lot to be proud of.
Saatvahas also become a one-stop shop for other bedroom essentials, including bedding, furniture and decor.
“It guides us in all that we do.”
Rudzin modeled the Saatva Classic Mattress after luxury hotel beds.
Saatva officially launched in 2010 as the first company to sell luxury mattresses online at scale.
Today he helms the largest privately-held luxury mattress company in the DTC space.
Except you were going to wind up saving $1,200 [compared to buying an in-store mattress].
Rudzin modeled the Saatva Classic Mattress after luxury hotel beds.
(Rudzins expertise is logistics and nationwide furniture delivery.)
Rudzin was also eager to do things that were previously unheard of" in the mattress industry.
I did all of these things to provide incredible, impeccable customer service.
Rudzin says Saatva Viewing Rooms are “as if Restoration Hardware was opening up a mattress store."
By 2019, roughly 17% of consumers were buying mattresses online.
The first Saatva Viewing Room opened in December 2019, a 3,300 sq.
ft. property on Third Ave. in Midtown Manhattan.
Each mattress on display at a Saatva Viewing Room has an information kiosk.
Much like his approach to Saatvas online storefront, Rudzin wanted Saatva Viewing Rooms to be anything but ordinary.
The last thing I want to do is rush you, Rudzin says.
A major selling point of the Saatva Classic is its customization.
Saatva now sells a range of bedroom essentials, including table lamps and nightstands.
body-hugging memory foam core.
Saatvas main lineup currently has nine mattresses.
The latest addition to the Saatva lineup is aluxury Murphy Bed mattress, which was released in March.
Rudzin on the Saatva Classic: “It was successful from the day I started selling it."
The brand recently released a line of nightstands and bedside lamps.
I’m a veteran of the home furnishings category.
I grew up working in a furniture store, Rudzin says.
I sit here with probably the most talented team in the mattress space, he says.
Another key to Saatvas success has been a fearless approach toward creating great things.
I always tell the young folks in my life you got to do the hard stuff in life.
I was never afraid to take that big step.
I was willing to put in that hard work, says Rudzin.
[With Saatva], my partners and I worked so hard.
It was successful from the day I started selling it.
I built a great product, Rudzin says with pride.
Of course, its not enough to have a great product.
Customer service has been a priority for Rudzin from day one.
Rudzins not beyond taking matters into his own hands to ensure Saatva customers are taken care of, either.
I email my customer base on a regular basis.
Saatva started with a single product.
Now its the leading destination for luxury mattresses and bedroom essentials online.
For Rudzin, the companys mission now is to inspire the world to prioritize sleep.
Since founding Saatva, Rudzin has benefitted from treating sleep as essential to his success, not an impediment.
Now he wants to help others learn how to unlock their superpower with a good nights rest.
Today, Saatva has a blog dedicated to sleep and wellness.
