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And more than that, I hope that this is the start of a new trend for Apple.
Apple’s iPhone SE models, which the iPhone 16e has now replaced, arrived at irregular intervals.
The first launched in 2016, the second in 2020 and the third and latest in 2022.
An annual update to the iPhone e-series would ensure Apple was more on a par with its main rivals.
But would Apple do it?
Apple has changed its cheap phone plans around a lot, too.
The first iPhone SE followed, but it was discontinued two years before its official replacement turned up.
Consistency doesn’t matter when you’re the world’s biggest phone maker it seems.
But that strategy needs to be consistent.
