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We select top-rated pillows for testing based on market research.

Each pillows is then put through rigorous testing over two week period to evaluate its performance.

Woman placing her hand over a white pillow

Here’s an overview of our pillow testing process…

Why are pillows important?

Our reviewers sleep on each pillow for two weeks.

Comfort and support

Ultimately, it all rests on how comfortable a pillow is to sleep on.

Woman sleeping on a grey and white cover pillow placed on the bed with a rattan headboard

This is why we explore the performance of a pillow in two ways:

3.

We track these by observing how a pillow maintains the shape and support during the two week testing period.

Our reviewer checks if the pillow is machine-washable and the time it takes to dry, if it is.

Pillow taken out of the box

We also look into whether it retains its shape and support after being washed and dried.

Hand placed on the pillow surface

Two women sit on a Leesa Legend Hybrid Mattress in a bedroom, testing the feel of the mattress.

The Tempur-Pedic Temur-Cloud Pillow at the head of.a bed, resting upright in front of two other pillows that are propped against the headboard.

The Tempur-Pedic Tempur-Cloud Pillow on a bed in a bedroom

A side by side comparison of a Nectar Memory Foam mattress and a Saatva hybrid pillow-top mattress

A hotel bedroom with pillows on a white bed and blinds open

A woman laying awake at night with arms overhead

The image shows the Casper Hybrid with Snow Technology pillow on the left and the Coop Cool+ pillow on the right in a side by side comparison

A woman sleeping on a curved white pillow in a brightly lit room

The image shows the white Coop Sleep Goods Adjustable Latex Pillow against a white background

Woman changing bedding

A woman with an afro sleeping on her side covered in grey duvet while she sweats in her sleep, thinking of a cooling mattress.

A woman with brown hair lies on her stomach on a grey colour Japanese floor mattress

A mattress we tested is dressed with neutral colour bed linens and pillows

Casper Wave Hybrid Snow review: woman lying on the mattress on her side, with her head on a pillow

Woman smiling while she sleeps with headphones in and her arms overhead

A person wearing rubber gloves uses a spray bottle and a clean cloth to clean the surface of the Emma Elite mattress.

Green skull on smartphone screen.