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We need to talk about Honey for a minute.
Not the sweet stuff you put on your cereal or other yummy food.
I’m talking about the overwhelmingly popularbrowser extensionwith the same name.
It is important to note that Honey is beingaccusedof what we will discuss today.
What does Honey claim to do?
If it finds a working coupon code, Honey runs it through and saves you a few bucks.
It all sounds terrific.
You don’t have to hunt coupon codes and can save money without spending anything.
But according to YouTube creators and influencers, there’s something shady going on.
What is Honey accused of doing to influencers and YouTubers?
When you buy the product, that retailer sends a commission to the referrer.
Honey gets the commission.
This allows Honey to take the affiliate code because you interacted with it during the checkout.
What is Honey reportedly doing to shoppers?
For you, who gets the commission for your sale might not be that important.
You’re online to read interesting content, watch videos and so on.
And that’s fine; you’re entitled to feel that way.
According to Megalag and other content creators, Honey’s core promise isn’t true.
PayPal and Honey say they’ll run through a series of coupon codes to find the best deals.
If this is true, then Honey is not doing what it claims.
It’s doing the exact opposite.
But if it’s true, this could become a massive scandal for consumers and content creators.
Honey lawsuit
TheKristensen Law Group filed a class-action suitagainst Honey, claiming damages over $5 million.
The firm’s representative also posted its ownYouTube video explaining the issue.
This lawsuit could provide answers about whether Honey is doing anything wrong.
Alternatively, it could settle out of court; then, we might not learn anything.
Has Honey responsed?
“Honey is free to use and provides millions of shoppers with additional savings on their purchases whenever possible.
Honey helps merchants reduce cart abandonment and comparison shopping while increasing sales conversion.
Honey follows industry rules and practices, including last-click attribution, which is widely used across major brands.”
The key is that it claims to follow “industry rules and practices, including last click attribution.”
This controversy certainly isn’t over.
What should you do?
And it looks like millions of people are already doing just that.
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