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UnderGoogle’s ownership, theFitbitbrand in 2024 is nothing more than a shell of its former self.

And the death march continues.

Fitbit Charge 6 vs. Charge 5

The Amazfit Band 7 is worth a look if you’re considering the Fitbit Inspire 3.

This week, the Fitbit brand received yet another nail in the coffin: Google is officiallyshuttering Fitbit.com.

So is this truly the end for Fitbit?

If so, how the heck did we get here?

Fitbit Versa 4

The Amazfit Band 7 is worth a look if you’re considering the Fitbit Inspire 3.

And perhaps most importantly, should folks still consider buying a new Fitbit unit?

I’ll answer these questions below.

Whats going on with Fitbit?

a photo of the accessories for the fitbit inspire 3

Google bought Fitbit in January 2021 for$2.1 billion.

But that promise turned out to be false.

Coincidentally, or not at all, the newGoogle Pixel Watchthat launched around the same timedidoffer these features.

The Fitbit Sense 2 on a blue rubber strap, shown on a user’s wrist against a red background.

The Amazfit Band 7 is worth a look if you’re considering the Fitbit Inspire 3.

This was the first sign thatGoogle was sacrificing Fitbit for the Pixel Watchline.

Then, in early 2023, Fitbit’s much-beloved community-based Challenges, Adventures and Trophies began to disappear.

News of Fitbit’s demise remained relatively quiet for the remainder of 2023 but that changed in 2024.

a small fitness tracker with a smooth touchscreen and TPU strap and a bright, vibrant screen showing activity types and a heart rate monitor on the underside

The Amazfit Band 7 is worth a look if you’re considering the Fitbit Inspire 3.

So clear, in fact, there gives the impression of nothing much left to see at all.

Should you still buy a Fitbit?

Now, to address the elephant in the room: Should you still buy a Fitbit?

Amazfit Band 7

With Fitbit’s smartwatches out of consideration, what about the brand’s more svelte fitness trackers?

Here’s where things get a bit more complicated.

TheFitbit Charge 6remains our top pick while theInspire 3is our budget pick when it comes to thebest fitness trackersavailable.

vívosmart® 5, Black,…

But that’s likely to change given these latest developments.

But all of this may ultimately make you shake up your wrist-worn preferences.

If you’re keen on outdoor adventures or running, thebest Garmin watchesare a great alternative to Fitbit.

Garmin vivosmart 5 Fitness…

Ultimately, it’s sad to see a beloved brand get swallowed up by a larger behemoth.

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