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Fuji’s unicorn, a camera that went viral online to the point that it became near-impossible to buy.

What are those new dials for?

A person holding a Fujifilm GFX100RF camera

Do we really need them?

What has changed since theGFX100S II?

Are there film simulations?

A Fujifilm GFX100RF camera

The GFX100RF becomes the first GFX camera to come with a dedicated Aspect Ratio dial.

It’s located above the 2.1-million-dot LCD touchscreen on the back, and next to the ISO dial.

There are two new aspect ratios for users to play around with too, namely 3:4 and 17:6.

A Fujifilm GFX100RF camera

The new aspect ratios are cool and can definitely aid users in getting more creative.

But why does the Aspect Ratio dial exist?

It’s innovative, sure, but I don’t believe it’s absolutely necessary.

A Fujifilm GFX100RF camera

Maybe if you’re using the screen instead, yes.

But the one thing I do like is the new Surround View feature.

Fujifilm says it has added this feature to provide “an OVF-like experience even with an EVF.”

A person holding a Fujifilm GFX100RF camera

My first thoughts on it?

It’s impressive and a standout feature for me.

I think this could really help in real-world shooting scenarios.

Two Fujifilm GFX100RF cameras sitting side by side

That Digital Teleconverter Lever, though, I’m not too sold on.

But you have a whopping 102-megapixels at your disposal, which is why it works just fine.

But it isn’t the easiest to use.

A silver Sigma BF mirrorless camera

It doesn’t protrude outwards enough for your finger to rotate it.

I see the minimalist vision Fujifilm’s going for here, but it isn’t very practical.

Autofocus has been improved, which is great and one I’m most looking forward to properly trying.

A black and gray Fujifilm Instax Wide Evo hybrid instant camera

I also really like how compact the GFX100RF is.

It doesn’t feel as bulky as the other GFX cameras.

It’s slightly taller and wider than the X100VI, offering better handling.

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And I can’t resist its retro charm, thanks to the black and silver combination.

This means that there’s no in-body image stabilization, which you’ll find in the GFX100S II.

And what about the imaging hardware?

A person holding a Sigma BF camera

Just like the GFX100S II, the GFX100RF’s viewfinder retains a resolution of 5.76-million-dots.

Fujifilm GFX100RF: Outlook

The Fujifilm GFX100RF is an interesting camera.

Visually, it looks stunning.

A black and gray Fujifilm Instax mini 41 instant camera

For now, my first impressions have left me with mixed feelings.

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