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VPNs are a vital tool for protecting our privacy online.
But recently there has been some concern surrounding thebest VPNsand the implementation of the marketing analytics software, AppsFlyer.
NordVPNandSurfsharkboth actively use AppsFlyer, andExpressVPNhas just trialled it although it is now in the process of removing it.
However, the other three utilised AppsFlyer within their mobile apps.
But it added that only “non-personal data” was collected.
Within most VPN app options, you’ve got the option to opt-out of sharing anonymous data.
This includes marketing performance as well as crash reports or feature usage data.
ExpressVPN
ExpressVPN had the most information on AppsFlyer.
It says in itsprivacy policythat “we use AppsFlyer in our mobile apps to optimize our marketing.”
Surfshark’s mention of AppsFlyer in itsprivacy policyis also limited.
It lists AppsFlyer as an “information recipient” for marketing services.
Alongside other services, it states AppsFlyer is used to manage contacts and automate marketing.
The VPNs' response
We contacted all three providers for comment on their use of AppsFlyer.
As you have observed, weve explicitly outlined this in our privacy policy to ensure transparency."
“ExpressVPN used AppsFlyer with our iOS app on a trial basis.
Specifically, only iOS makes any use of AppsFlyer in the app itself.”
This will be finalized as part of our next scheduled release."
“Our use of AppsFlyer is fully compliant with our privacy policy.
“AppsFlyer SDK is in-built in Nord’s apps.
Surfshark
Surfshark also confirmed the collection of limited technical information and the presence of Data Protection Agreements.
It stated that AppsFlyer’s SDK was in-built into the Surfshark app but integration also took place server-side.
“AppsFlyer collects limited information (e.g.
“This data is only used for purposes related to the AppsFlyer services provided to Surfshark.
Users also have a possibility to manage the use of analytic data in-app.”
“There is AppsFlyer SDK in-built in Surfshark’s app and integration is also implemented on server-side.”
Is your data at risk?
As mentioned earlier, all the providers have undergone independent security and no-logs audits.
Despite this, no provider hides its presence.
We test and review VPN services in the context of legal recreational uses.
For example: 1.
Accessing a service from another country (subject to the terms and conditions of that service).
Protecting your online security and strengthening your online privacy when abroad.
We do not support or condone the illegal or malicious use of VPN services.
Consuming pirated content that is paid-for is neither endorsed nor approved by Future Publishing.
