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It pains me to say it, butGoogleiskilling off the Fitbit brand.
The question is, who will it be?
Heck, Amazfit even has a decent-quality and subscription-freesmart ringon offer for $199.
This range puts Armitron squarely in Amazfits territory.
So, can Armitrons devices compete?
The companion app, while somewhat barebones, is also comparable to AmazfitsZepp Health app.
And, in a recent fitness-tracking head-to-head showdown between theArmitron Matrix vs Amazfit Bip 5, both devices impressed.
A quick comparison of my heart rate between the Matrix andApple Watch Ultra 2resulted in similar results.
The SpO2 measurements also appear accurate.
Of course, Armitron isnt the only mechanical watch brand to dip its toes in the smartwatch realm.
Fossil famously made them for nearly a decade beforecalling it quits last winter.
So, why do the shot-callers at Armitron think their fate will be any different?
Why is Armitron getting into smartwatches and why now?
“Our smartwatches are available at prices that make them accessible to all.
Its the perfect marriage of technology, style, and value.”
Google is winding down the Fitbit brand.
How does that play into Armitrons approach to the fitness tracker/smartwatch space?
Tamaro:Unfortunately,Fitbitfailed in pivoting and innovating to meet consumer demand for a holistic wearable tech solution.
Tamaro:What sets us apart is that Armitron is a known and trusted brand within the watch industry.
Who are your customers for smartwatch models like the Eclipse and the Matrix?
How are you ensuring the accuracy and precision of your fitness and health metrics?
Has Armitron partnered with other brands to help with this or have you developed the tech in-house?
Tamaro:We did not develop the technology in-house.
We have an experienced and trusted technology partner that helped us bring this to market.
Tamaro:The womens health tracking feature on Armitron smartwatches makes managing the menstrual cycle super convenient.
It tracks cycle days, menstrual days, and last cycle day.
The app has a calendar for easy tracking, and notifications go straight to the smartwatch.
This feature is designed to help our customers stay informed while keeping things organized and simple.
What is the key thing that make Armitron different from other budget-minded smartwatch makers?
Tamaro:What sets Armitron apart is that the brand and the family are closely intertwined.
We began and we remain a family-owned and operated business.
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