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Each made use of distinct Coca-Cola branded assets and followed the same concept.

They used arange of AI models, including Runway which I recently used tosend myself on AI adventures.

Coca-Cola AI video

They drew the usual criticism onYouTubefrom people concerned about generative AI replacing filmmakers.

How were the Coca-Cola AI ads made?

That is what happened with the Coca-Cola AI commercials and they even included human work.

The Holiday Magic is coming. - YouTube

They also used their own technology to seamlessly integrate Coca-Cola branding.

Final thoughts

Customization is the main point here.

AI video is changing and improving faster than almost any other area of generative AI technology.

Coca-Cola - Secret Santa (AI-Generated Christmas Ad 2024) - YouTube

These projects were started three months ago and a lot has improved since then.

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