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They’re also$18.99.

A comparative bargain, in that case.

Beats Cables

A whole twenty inches of cable for the same price as the normal Apple one.

And they’re braided!

And there’s a Beats logo.

Beats Cables

I’ve actually got some on me right now and yes, they arelovelycables.

They’re almost rope-like in their texture and the way that they hang.

The USB-C connectors click perfectly into their intended slots, and the braiding feels very premium.

Anker USB-C to USB-C cable

Like I said, they’re lovely cables.

But should youbuy them?

The answer for me, personally, is no.

edifier neobuds planar, earbuds with 12mm magnetic planar drivers, 6 ear tip sizes, and a grey silver metallic charging case

These are 6-foot-long USB-C to USB-C charging cables.

They come in one color black.

They’ll charge up to 60W, and they do data transfer at USB 2.0 speeds.

Nomad ChargeKey closed

They’re also a whole load cheaper than Beats' new offering.

No pretty colors though, unfortunately.

But you do get two of them in the same box.

The AirPods Max USB-C in a photo studio

But that’s probably not the point, is it?

You want Beats cables because they come in Red, Navy, or Sand.

You want that nice braiding, and the snazzy color options.

the JBL Tour One M2 headphones with black cups and a black exterior with bluetooth and 2.5mm jack connections

You’re looking for something to match your devices.

At that point the price likely stops being quite as much as a consideration.

If you think about it, it’s a lot like cheese.

Beats Studio Pro

You could get the mass produced cheddar.

However sometimes it’s OK to want thenicecheese.

Even if it costs $4 more per block, and lasts for less time.

The Master & Dynamic ME05 with Tom�s Guide�s Alex Bracetti.

Do you need the expensive thing?

Everyone’s guilty of it

And there’s the point with the Beatscables.

But I get it.

Bose and Sony headphones deal

They’re nice, and they come in pretty colors.

And given some of my purchasing decisions, who am I to judge?

Spending $20 cables is egregious, yes.

Marshall Monitor III over-ear headphones

But so is expensive cheese and Iloveexpensive cheese.

AirPods Max USB-C

Sennheiser Accentum Open

Rega Planar 1 Plus

NYTimes Connections

Fire TV interface on the Fire TV Stick 4K (2nd gen)

A person holding a Nintendo Switch 2 playing Mario Kart World

Left to right: Billy Magnussen, Osy Ikhile, Paul G. Raymond, Cristin Milioti, Milanka Brooks in Black Mirror season 7

NYT Strands on a cellphone