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TheVision Prois one of the more expensive pieces of tech in the VR/AR/XR space.
With a $3,500 starting price, it’s out of reach for most of us.
Apple knows this, and the company is looking to lower the price of the next versions.
The latter could be named “Apple Vision,” nixing the “Pro” part of the name.
By reaching out to other firms, Apple would create competition that could decrease costs.
Apple CEO Tim Cook admitted that theVision Pro is not a widely appealing productdue to its high price.
“At $3,500, it’s not a mass-market product,” said Cook.
“Right now, it’s an early-adopter product.
People who want to have tomorrow’s technology todaythat’s who it’s for.
Fortunately, there’s enough people who are in that camp that it’s exciting.”
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