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Global smartwatch shipments dipped 7% in 2024 compared to the year prior.
Based on data from the market research firmCounterpoint, Apple was hit hard by sluggish sales numbers.
Compared to 2023, the Cupertino King shipped customers 19% fewer Apple Watch units.
Thats quite the drop.
Why are Apple Watch sales dropping?
For a short time, sales of the Series 9 andUltra 2werebanned in the U.S. All this adds up to a lack of excitement surrounding the Apple Watch.
Google, meanwhile, was absent from the report.
Smartwatch makers focused on budget-friendly models managed to fare even better.
The Chinese manufacturer Huawei, for instance, shipped 35% more devices in 2024 than in 2023.
Xiaomi, meanwhile, noted a massive 135% increase in smartwatch sales.
