When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

Apple TV Plusshould stop making movies.

I promise you, this isn’t a hot take with no reasoning behind it.

Brad Pitt and George Clooney sit across a diner table from one another in the Apple TV Plus original movie, "Wolfs"

Butfewis the operative term there.

And it’s not just my opinion the data bears it out.

Here’s why Apple needs to stop making movies and just stick to TV shows.

Chris Evans and Ana de Armas in Ghosted

Objectively, none were box office successes once you accounted for the movie’s budget.

But that’s okay.

These movies are ultimately meant for the Apple TV Plus library.

Jackson Lamb (Gary Oldman) walks down the street in “Slow Horses” season 2

Box office is arguably irrelevant.

But Academy Award nominations are not, and for Apple, they’ve been few and far between.

Of course, two of those six were huge successes.

Roku Streaming Stick 4K |…

But six hits out of 35 attempts is a mere 17% success rate.

It’s not good enough.

That’s especially the case when Apple is just as likely to make a disaster.

Google Chromecast Ultra -…

But that’s still better than what happened with “Wolfs.”

Oh, and on top of that, the movie was critically panned,including by us.

It putsreallygood TV shows on Apple TV Plus.

Apple 2022 Apple TV 4K Wi‑Fi…

That’s a 30% hit rate.

That figure also doesn’t includeanyof the comedies Apple has distributed or produced.

If those names sound familiar to you, they should.

Roku Express 4K+ | Roku…

So Apple, it’s time to admit defeat.

Apple will be better for it and we’ll be better for it.

It’s an easy win-win.

Fire TV Streaming Devices (4K…

More from Tom’s Guide

Apple TV Plus

Anya Taylor-Joy and Miles Teller in "The Gorge," premiering in 2025 on Apple TV Plus

Rebecca Hall and Seth Rogen in "The Studio," episode 6, on Apple TV Plus.

Adam Scott in "Severance," now streaming on Apple TV Plus.

Leo Woodall in "Prime Target" coming soon to Apple TV Plus

Matthew Macfadyen and Nicole Kidman in "Holland" movie now streaming on Prime Video

Gary Oldman in Slow Horses

Alexander Skarsgård in "Murderbot," premiering May 16, 2025 on Apple TV Plus.

Apple TV Plus deal

Adam Scott, Zach Cherry, John Turturro and Britt Lower in Severance

NYTimes Connections

Fire TV interface on the Fire TV Stick 4K (2nd gen)

A person holding a Nintendo Switch 2 playing Mario Kart World

Left to right: Billy Magnussen, Osy Ikhile, Paul G. Raymond, Cristin Milioti, Milanka Brooks in Black Mirror season 7

NYT Strands on a cellphone

Fatal Fury: City of the Wolves