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Apple’s got troubles with its AI efforts, highlighted by adelayed overhaul to its Siri personal assistant.
And the company has reportedly decided to look inward for the solution.
And nowBloomberg’s Mark Gurmanreports that Apple is making changes to whose overseeing the project.
Reportedly, Giannadrea will no longer oversee Siri development, with Apple executive Mike Rockwell taking over those efforts.
If Rockwell’s name isn’t familiar, his work should be.
He’s credited as the creator of theApple Vision Pro headset.
Meanwhile, Giannadrea will remain involved in Apple’s AI efforts, Bloomberg reports.
The personnel reshuffle emphasizes the importance Apple places on the growth of Apple Intelligence.
This isn’t the only move Apple has made in the last few months to right Siri.
Now, users are complaining that even the shipping version ofSiri isn’t working properly.
A better Siri is missing andthat’s problem, but a broken Siri is just as bad.
Apple Intelligence outlook
Whether or not consumers are demanding generative AI features is beside the point now.
