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Everywhere you look these days theres the glowing animation ofSiriand the nameApple Intelligence.

Current offerings range fromWriting Toolsand asking Siri iPhone questions tocreating Memory Movies.

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Plus, Apple Intelligence is available on all Macs and iPads with an M1 chip or newer.

And other features are promised in future iOS 18 updates.

So is Apple Intelligence on the right track or in trouble?

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However, Im not convinced that this means that Apple is behind in AI overall.

Any possible subscriptions would come later once Apple gets a sense for what users want.

“This is very much the early innings of generative AI, he told me.

type to siri interface on an iPhone 15 Pro screen

For example, Apple Intelligence will boil down yournotifications into a quick summaryto help you prioritize.

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An Apple Intelligence launch that is spread out over the next year doesnt concern me.

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So where does that leave Apple users now?

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