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But its the consumer-facing features related to data transfer that will cause Apple the biggest headache.
That is, of course, exactly why the European Union is looking at this.
Ironically for a document entitled Its getting personal, the company then namechecks one particular company:Meta.
This is data that Apple itself has chosen not to access for provide the strongest possible protection to users.
Media tycoon Rupert Murdoch was once reportedly asked to explain his antipathy to the bloc.
Thats easy, the Fox ownerallegedly replied.
Thats been Apples recent experience too.
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